Have you ever read a book that made you want to jump up and completely rethink how you run your business and engage with your life? That’s exactly what happened to me when I read Unreasonable Hospitality by Will Guidara. It’s one of those books that leaves you saying, “Oh, wow—this changes everything!” And trust me, as someone who runs a salon and boutique, I am always looking for ways to create unforgettable experiences for my clients.

So, let me tell you why this book is a game-changer—and how it’s already transforming the way I navigate the world.

The Big Idea: It’s About the Little Things

Guidara talks about creating moments of “unreasonable hospitality.” This isn’t just about being polite or professional; it’s about going so far above and beyond that your customers (or loved ones) feel like VIPs every time they walk through your door. And honestly, it’s those small touches that make the biggest impact.

For example, in the salon, we keep a stash of little treats and drinks for our clients. Did someone just come off a long shift or drop off their kids at school? Boom—here’s a hot coffee or a canned wine while they’re getting their extensions done. One client told me she hadn’t been able to relax like that in weeks, and you better believe she booked her next appointment before she left.

People Want to Feel Seen

One of my favorite lessons from the book is that hospitality is about making people feel valued, not just served. It’s about noticing the things others overlook. For instance, we send all our brides beautiful thank you notes after their weddings. It’s such a small thing, but their reviews say it all.

This kind of attention to detail doesn’t just create happy customers; it creates loyal ones. And let’s be real—word of mouth from clients who feel this good about your business? Priceless.

Creating a Culture of Caring

Here’s another thing I love about Guidara’s message: It’s not just about how you treat your clients—it’s also about how you treat your team. If you lead with empathy and create a workplace where people feel valued, they’re going to pass that same energy on to your clients.

We do regular team check-ins to share wins, celebrate each other, and talk about how we can level up our service. We also note when team members go above and beyond and slip Amazon or Starbucks gift cards into their drawers to show them we noticed. This culture shift can be incredible—not just for morale, but for the whole vibe of a space.

Why You Should Read This Book

If you’re a business owner, Unreasonable Hospitality will light a fire under you to think beyond what’s “good enough.” It’s inspiring, practical, and packed with ideas you can actually use. Whether you’re running a salon, a boutique, or a restaurant, this book is a masterclass in how to turn customers into raving fans. But more than that, for non business owners, I believe this book can spark joy for how you care for loved ones, co-workers and all the other people in your circle. If you’re planning even the smallest event, there are so many take-aways from this book to make it extra special.

So grab a copy, read a chapter, and then try one thing that Guidara suggests. I guarantee you’ll see the difference. And if you do, come tell me about it! I love hearing your success stories.

Here’s to making your life unforgettable—one little moment at a time. ❤️

Warmly,
Kendra